We have a unique methodology that has generated fantastic results for both the healthcare professionals we engage with and our clients.
We have been extremely successful at gaining market access for pharmaceutical brands through our relationships with key decision-makers within the NHS.
We identify which local ADTCs will provide the quickest route to market access (whether that be NHS England, NHS Scotland, NHS Wales, or NHS Northern Ireland) and ensure clinicians and senior pharmacists are aware of the opportunity. We provide them with the relevant information, so they can write a submission. We ensure medical information requests are responded to quickly and stay connected to ensure the submission process is successful.
And once the pharma brand is listed on the local NHS formularies, we agree on joint implementation and pull-through with the local Medicine Management team and the key stakeholders to communicate that the brand is on the formulary to GPs and Primary Care practices. We use a variety of channels to ensure the message is received and habits are changed.
Our approach to investment is focused and clear. When it comes to implementation, our strategies and tactical plans are less complicated and require less investment in both financial and human resources.
The net result is faster growth and higher profitability.
One of the keys to our success is only working with pharmaceutical clients that are aligned with the priorities of the NHS. To find out if we could work in partnership with your company take the Cheemia Litmus Test.
“We’ve all tried CSOs that say they can. But then can’t. Cheemia say they can, and then deliver. Mehrnaz and the team take a strategic view of the marketplace, then develop logical action plans which they implement, track, and re-evaluate. This inevitably leads to progress. A key component of the promotional mix is remote selling - easy to talk about, but less easy to deliver. This is a Cheemia core competency and has been refined over several years to become very effective. These are not just words – this is our real-world experience.”
Get in touch
For a confidential discussion about your brand, please get in touch.