At Cheemia, our mission is to align agendas to create healthier relationships.

We achieve great results for our clients because we only work with pharmaceutical companies that have aligned their priorities with those of the NHS.

To work out whether that is your company, we have created the Cheemia Litmus Test.

 

The Cheemia Litmus Test

The following criteria need to be in place for us to help you achieve impressive sales:

1. Your product must be a priority for the NHS

2. Your product must demonstrate cost-efficiency saving potential

3. Your product must have a clear benefit to the healthcare professional and/or the patient

4. Your company must be able to demonstrate supply chain capability and capacity

If you tick all four boxes, we will then need to check:

5. The timing is right to fit with local NHS priorities

6. Your product isn’t in direct competition with any other products we represent

 
 
What was important to us for this project was knowledge of the therapy area and the understanding of the market, relevant to the brand, which Cheemia provided. We received a level of strategic input for the brand from Cheemia, which sat above our knowledge and market understanding.
— Dan Piggott, Managing Director, Lifecycle Management Division, Uniphar Group