Cheemia is like ‘The A-Team’ - a hand-picked band of individuals, each with extensive experience in our own field. And each bringing our own unique set of skills to complement the team.
And, like The A-Team, we have put in the hard graft over the years and have now earned the right to work with the clients we chose to work with.
Collectively, we have over 150 years’ experience in pharmaceutical sales. Many of us have also worked for the NHS during the early part of our careers.
We have someone based in each of the four NHS regions - NHS England, NHS Scotland, NHS Wales or NHS Northern Ireland – which means we can be region neutral when it comes to planning a strategy.
Mehrnaz Campbell
Mehrnaz is the founder and CEO of Cheemia.
Mehrnaz has worked in UK healthcare for over 30 years, initially as a nurse and then for over 28 years has held various sales and marketing leadership positions with pharmaceutical companies including GSK, Parke-Davis, Pfizer and Takeda.
Her most recent position was Multi-channel Strategy Director with Takeda UK, before departing to set up Cheemia.
Her passion for learning is reflected in her academic qualifications, which include: General Nursing, Postgraduate Diploma of Management Studies, Postgraduate Diploma in Marketing, and a Masters in Business Administration.
Mehrnaz has a hands-on approach in conducting market analysis, believing that the gold nuggets found during the analysis are the key elements for developing winning strategies and content.
Outside of work Mehrnaz enjoys cooking, travelling and socialising with friends. She also loves a challenge; whether it’s cycling from London to Paris for charity or walking to Base-Camp-Everest just for the fun of it!
Lindsey Brookes
Lindsey has worked in pharmaceutical sales for 23 years and has disease expertise in many therapy areas, including respiratory, anti-coagulation, contraception, dermatology, pain, cardiovascular, oncology, anti-depressant and antibiotic products.
She took her ABPI in 1997, and held the roles of dispensing, product and IT champion for the team in various companies. She also has trained in coaching, NLP and Myers Briggs. Over the years she has held roles in sales and market access covering territories in London, North West England, the Midlands and Scotland.
Previous to this, Lindsey has experience working in hospital management after taking her BA (Hons) degree in Social Policy and Administration.
In her spare time, Lindsey enjoys walking her Hungarian Vizsla and is working her way through the coastal paths of England and Wales. She enjoys travelling, Zumba and has recently achieved her first degree as a reiki practitioner.
Andrew Proud
Andrew has worked in the pharmaceutical industry for 16 years and has experience in diabetes, oncology, urology and mental health.
He joins Cheemia having most recently worked for Takeda where he has a proven record of delivering success in both clinical and commercial roles. He has held positions in sales and management covering NHS England, Northern Ireland, Scotland and Wales. Prior to working in the pharmaceutical industry, Andrew worked in performance analysis with elite sportspeople.
Andrew has embraced the opportunities which remote working brings and in joining Cheemia looks forward to helping the organisation support the NHS and deliver for patients.
Outside work, Andrew retains a keen interest in sport. Married with two young children, he is heavily involved in charity work and enjoys an active family lifestyle.
Martin Smith
Martin has worked in the UK pharmaceutical industry for 19 years, holding positions in market access and sales covering territories including the South East, the South West and London.
Most recently, he has worked with a high-cost drug delivering service level improvements.
Over the years, Martin has held additional responsibilities including coaching, clinical education and led digital and brand programs.
In his spare time, Martin retains a keen interest in sport. He recently requalified as a surf lifeguard and is actively involved in coaching the nippers at his local surf lifesaving club.
Mark Rashid
Mark has worked in the pharmaceutical industry since 1990, operating in field-based primary care, secondary care and predominantly market access roles during this time.
Most recently, Mark was Regional Account Director at Takeda for eight years, before spending 18-months at Pharmaspectra (an IQVIA company) supporting pharma leaders with medical affairs data and insights, in a European Business Development role.
‘Engage the few who influence the many’ is Mark’s core approach to succeeding when promoting brands to the NHS.
In his spare time, Mark enjoys playing and watching several sports, particularly football, and is a season ticket holder at Birmingham City F.C. (Poor Mark!)